Analysis on the prospect of hardware electric tools industry

Time: 2016-07-08　Publisher: Tooluniversal.com

At present, most of China's electric tool manufacturers are in the production of DIY household electric tool products, product sales mainly to price as a means of competition, the overall presentation of a low-end, disorderly competition. And professional power tools in terms of technical content, application areas, product value or gross margin in the product, are far more than DIY grade products. Professional grade electric tool itself high power, high speed, motor life long, can duplicate operation for a long time continuously, with high technology content, profit margins high, wide market, a high threshold for the industry, the brand value of high.

China's domestic electric tool market perennial for the German BOSCH, MAKITA, Japan, Hitachi, DEWALT and other foreign brands, such as the United States firmly hold. From the point of view of the trend in recent years, foreign brands in the domestic market share rate in decline in the channel, the rise of Ruiqi electric tools will continue to expand its market share, to replace imported brands. In the domestic market possession rate of four, Ken shares is the young rising star, but is the fastest growing a rookie, from the plant since the launch of just seven years time, has been among the market occupies the top four, catch up with nearly a hundred years of history of the German Bosch, Japan Makita trend.

Looking at the industry environment, industrial upgrading in China are being carried out in full swing, vigorously develop the advanced manufacturing industry, and consequent high iron, shipbuilding and other infrastructure construction, advanced equipment manufacturing industry continue to invest, develop and upgrade, to the electric tool industry created an unprecedented market and development opportunities. According to statistics, China's electric tool market capacity is more than 25% of the annual growth rate of rapid growth, to 2012, the market capacity will reach 205 yuan. Rui Qi shares will be able to use the capital market, the leading position in the development of the industry firmly occupy the strategic industry feast. On the other hand, after the financial crisis of the international industrial structure also in strategic adjustment, China's industrial undertake and transition to Ken created the opportunity to make a difference in the international market. In recent years, Ken has been gradually trying to independent brand to enter the international market, and in the international market of consumer groups achieved good market response. According to the financial data has been disclosed, vivaki 2010 own brand export sales grew more than 2 times. I can see the future, Ruiqi brand in the domestic and international market performance is worth looking forward to.

Throughout the domestic electric tools industry current situation, production class of DIY family expenses electric tools products enterprises occupy the most, capable of forming products series of professional grade products factory is extremely scarce, industry concentration is low, the lack of leading enterprises. From the point of view of development trend, domestic brands will experience the industry reshuffle, eventually forming a collar army enterprise to guide and regulate the orderly situation; between domestic and foreign brands, the re allocation of market share, domestic brands constantly alternative foreign brands. The demand of internal integration of the industry, will the industry leader to hold up. It can be foreseen that Ruiqi, as only a main electric tools listed companies, have the opportunity to also has the ability to stand on the stage of the capital market, promote China electric tool industry reorganization of resources and pattern reforming.

Hardware tools, electric tool industry belongs to the advanced equipment manufacturing industry, and to enhance the service in the advanced manufacturing industry. Power tools are widely used in aerospace, high-speed rail construction, shipbuilding, automobile industry and other advanced equipment manufacturing industry as well as the construction of roads, decoration, wood processing, metal processing and other production areas.

Global power tool industry, in accordance with the technical requirements of the product, application areas and other characteristics, can be divided into three levels of industrial grade, professional level and DIY household level. Among them, electric power tools, industrial grade product is mainly used for very high process precision degree or an environmental protection requirements of the workplace, such as aerospace field, with technical requirements of high, high profit, market scope is small; DIY household electric tools is mainly used in precision requirements is not high and the continuous operation time is not long, occasions, such as home repair, simple decoration and other occasions, with characteristics of low technology content, low profit.